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Media & Entertainment

Media and entertainment companies are known for early technology adoption. Their well-earned reputation is visible today, as new technologies disrupt how media and entertainment are funded, produced, and consumed. The Covid-19 pandemic fueled a spike in content consumption and the emergence of new market players. For example, Direct-to-consumer (D2C) video streaming services are increasing interactivity and using AI/ML on the vast data stores collected to recommend personalized content and serve up personalized advertising.

 

Increase ROI from your current digital transformation initiatives

APPLICATION DEVELOPMENT

Industry boundaries are blurring. We’re seeing more collaborations between telcos and media and entertainment giants, and overlap between print, digital, and social media, pay TV, and over-the-top (OTT) streaming services. Emerging technologies are driving innovation, forcing organizations to continually re-imagine their services. Modern digital technologies reduce overhead and infrastructure costs, improve quality, fidelity, and portability, and create new and enhanced digital experiences.

USE CASE

Media and entertainment companies continue to improve their algorithms for personalizing content. Many media and entertainment companies are transitioning from ad revenues to subscription revenues. To navigate the transition, the leaders are using AI-powered solutions to tightly manage advertising placement and results. Analysis of content consumption, both free and premium, yields insights leading to higher conversion rates for businesses and their advertising partners.

WORKFORCE OPTIMIZATION

The workforce needs tools to deliver more personalized premium content. The transition to subscription revenues requires cross-channel collaboration and access to real-time data and analytics.

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