Case Study
Entering new markets brings formidable challenges—building teams with the right expertise, market timing, product positioning, pricing, and encouraging consumer adoption. In recognition of our combined business and technology expertise, Microsoft selected Integnology to spearhead the development of its breakthrough gaming console and platform, Xbox.
An infusion of key expertise and talent
A team of Integnology experts took the lead on system integration, chip design verification, and overall simulation of the platform. Xbox represented Microsoft’s first foray into the gaming console market, and delivery expectations were high. We rigorously tested and validated the new architecture, enabling Microsoft to launch Xbox in time for the holiday season.
“Integnology was instrumental in delivering this state-of-the-art gaming platform”
The Integnology team worked side-by-side with Microsoft’s team to take the Xbox1 project to the finish line. Within a month of the release date, Microsoft had sold over one million units. The high level of project rigor positioned Microsoft to launch the industry-leading Xbox Live gaming network just one year later.