Today’s consumers prefer digital channels, spurring consumer products companies to accelerate their digital transformation. Business teams, customers, and the supply chain need access to accurate, up-to-date data, from any device. Meeting the need requires digital technologies like cloud, AI, automation, and big data analytics.
APPLICATION DEVELOPMENT
The same technologies—cloud, AI, automation, and big data analytics—reduce the cost and complexity of expanding product portfolios. And cloud-based supply chain management services can use blockchain technology to increase trust and operational efficiency, enabling new direct-to-consumer business models.
USE CASE
Adapting to swiftly changing consumer preferences and global competition requires timely insights—and timely response. Manufacturing teams can accelerate product planning using digital twins, while marketing teams can make ever-more-personal offers with new social media models.
WORKFORCE OPTIMIZATION
Digital transformation affects people and processes as well as technology. Consumer products companies are optimizing the workforce with technologies like digital twins, extended reality combining real and virtual environments, and AI-powered forecasting and planning.
